We are a consortium of the world’s finest florists.  To use a traditional descriptive, if somewhat inelegant term – we are a wire service.

 

The majority of our business is florist-to-florist, or B2B wherein we provide the backend order processing  and clearing-house functions for florists to transmit orders to one another on behalf of their own clients. Since we are an online company, we also provide an array of other web based solutions to our members.  

 

What makes us different from the larger wire services is that we are a niche business residing in the upper-middle to premium end.  Our member florists are carefully selected and categorized from submitted photographs and references.    Our goal is to maintain groups of likeminded florists who share a similar clientele and can meet aesthetic and quality expectations with very little direction.  

Who are our members?

 

We serve all different types of businesses from retail shops to event studios who can only deliver a certain number of days a week or even need 24 hour notice.  Our system is very flexible to meet the event demands of our member florists – for example, if you have an event and cannot do any deliveries for a period of time – or even if your shop is seasonal and closed for certain months of the year, our platform can disable you from receiving orders during these requested  times.    

How it works?

 

We have 2 levels of membership based on your wire-out averages. While our contract with our member florists is casual, our members’ expectations are very professional. For example, if we hear repeated complaints of inferior quality or behavior we are not handicapped by some formal process of disengagement. Instead, it is handled with a phone call followed by a confirmation email. Our goal is to maintain a quality membership for the benefit of all the members. Some of the larger wire services have dropped their quality standards in order to have enough florists to fill orders from ‘order gatherers,’ among other reasons. We do not have order gatherers in our membership because we strongly believe the integrity of flowers and floral gifts needs to be maintained otherwise consumers will substitute other gift categories for flowers. We, meaning the wire service and its members, need to be both dependable and accountable to our customers.

 

How is the quality maintained?

 

We are small, and thus there is constant activity and consistent communication between our members. This frequency quickly exposes a deterioration of quality and service to everyone – in other words we hear about stuff pretty quickly and welcome all complaints.  We also believe this ongoing peer-to-peer review process wherein members are constantly transacting business with one another spotlights any inconsistencies.  

 

Many thanks,

All of us at bbrooks fine flowers ®